Visitors became experimental researchers at the EADS “Technology & Innovation” booth.
Research of key-technologies isn't always easy, seeing as every innovation changes any other project. New accomplishments only become mainstream when they interact with other disciplines harmoniously. To better convey the complex subject matter of aeronautical research to the visitors, NMY was tasked with the development and implementation of an exhibition-concept.
In order to allow visitors intuitive and playful access to the world of aeronautical research, NMY decided on the use of a Tangible User Interface. Pioneering technology was used to track objects so that actually touchable tools became the focus of the installation due to their feel and visibility.
By turning and pushing the tangibles, the research parameters needed to be set so that the Technology & Innovation Index assumed the best possible result. The objects easily became the digital main actors due to the playful experience and ease of learning.
I look forward to exchanging ideas with you on the phone or in our showroom.