Bang & Olufsen demonstrates the 3D sound spectrum in the Audi Q2 and Q5 with an innovative VR experience. NMY is responsible for the creation, design, software and technical installation.
AUDI + BANG & OLUFSEN
An unparalleled audiovisual experience
Bang & Olufsen, Audi and NMY generate stunning virtual reality soundscapes from powerful 3D sound that leave people in awe.
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Haptic In-Car-Experience
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For Retail and Car showrooms
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Realtime Sound-Experience
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VR experience right in the car
01\Bang & Wow
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Mixed Reality Marketing
02\Real product meets virtual worlds
The driver and passenger experience an interactive spectacle during the three-minute test drive: They drive through a real-time 3D visualization of the rich sounds coming from the Bang & Olufsen speakers while wearing the VR headset.
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An unparalleled trip
03\Long-term effect
The Journey Into Sound is a drumfire on the limbic system: The Electrocity pulsates, the Music Tunnel electrifies, the Whirlwind shocks. This wild trip remains in the memory.
“Our Journey Into Sound uniquely combines the real product with the virtual experience. This is what mixed reality marketing is all about.”
Sebastian Demmerle, CEO NMY
Sebastian Demmerle, CEO & Founder
Want to know more?
I'd be happy to tell you more about the project and discuss how your idea can be turned into Virtual Reality-based training. I look forward to our exchange!
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Sebastian Demmerle, CEO & Founder