ŠKODA
Brand Experience

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INVITING BRAND EXPERIENCES

NMY develops an interactive and personalized 3D brand experience for ŠKODA's trade fair stand – a real crowd puller.

  • 1

    new car model

  • 3

    interactive exhibits

  • 100

    percent more smiles

Top Features

For the premiere of the ŠKODA Fabia, NMY combines design and communication in three interactive exhibits. Visitors to the trade fair stand design their own personal brand experience.

SKILLFUL NAVIGATION

Visitors to the trade fair gain their first impressions of the ŠKODA Fabia on an oversized smartphone. They steer the vehicle through 3D reconstructed streets of Paris in a game and collect ŠKODA apps that determine their high score.

INDIVIDUALIZED BRAND EXPERIENCE

At the 3D design configurator, visitors design their dream vehicle on a high-resolution 84" screen. Using a real paint gun, they digitally design their dream car with colors and patterns. The spray gun reacts realistically to distance and angle of tilt. ŠKODA publishes selected styles on its creative platforms.

BRIGHT SMILE

Using an app on their smartphone or on one that is on display, visitors create their own selfie, which is then broadcast on a 3 × 4 meter screen. An interactive crowd puller.

Visitors create their own personal brand experience.

3D and gamification ensure interaction that stays in the memory.

Individualized marketing leads to better sales.

Key Takeaways

  • Attract attention – Digital 3D exhibits stand out

  • Personalization – Focus on customers

  • Design – Participation remains in the memory

Interactive, personal, 3D – ŠKODA's interactive exhibits stand out in the hustle and bustle of the trade fair, making them a real crowd-puller. The personalized experience ensures that the new Fabia is one to remember.

Sebastian Demmerle, CEO NMY
Sebastian Demmerle, CEO

Interested? Questions? Want to talk?

Then just say hi - either by mail or book a quick video call with me. I look forward to interesting questions and to getting to know you!

Sebastian Demmerle, CEO