INVITING BRAND EXPERIENCES
NMY develops an interactive and personalized 3D brand experience for ŠKODA's trade fair stand – a real crowd puller.
new car model
percent more smiles
For the premiere of the ŠKODA Fabia, NMY combines design and communication in three interactive exhibits. Visitors to the trade fair stand design their own personal brand experience.
Visitors to the trade fair gain their first impressions of the ŠKODA Fabia on an oversized smartphone. They steer the vehicle through 3D reconstructed streets of Paris in a game and collect ŠKODA apps that determine their high score.
INDIVIDUALIZED BRAND EXPERIENCE
At the 3D design configurator, visitors design their dream vehicle on a high-resolution 84" screen. Using a real paint gun, they digitally design their dream car with colors and patterns. The spray gun reacts realistically to distance and angle of tilt. ŠKODA publishes selected styles on its creative platforms.
Using an app on their smartphone or on one that is on display, visitors create their own selfie, which is then broadcast on a 3 × 4 meter screen. An interactive crowd puller.
Visitors create their own personal brand experience.
3D and gamification ensure interaction that stays in the memory.
Individualized marketing leads to better sales.
Attract attention – Digital 3D exhibits stand out
Personalization – Focus on customers
Design – Participation remains in the memory
“Interactive, personal, 3D – ŠKODA's interactive exhibits stand out in the hustle and bustle of the trade fair, making them a real crowd-puller. The personalized experience ensures that the new Fabia is one to remember.