VIRTUAL SHOWROOM FOR ILLUMINATING PRODUCTS
NMY developed a mobile app for marketing and sales of OSRAM Opto Semiconductors' product portfolio.
OSRAM makes sales three-dimensional. The lighting portfolio is presented interactively with an app for the sales team: vividly, in detail and clear as daylight.
LET THERE BE LIGHT
OSRAM is creating a new experience for its illumination products: They light up in a mobile app for tablets and smartphones. In 3D showrooms, the sales team shows customers the potential of numerous lighting options in different scenarios.
DETAILS IN THE SPOTLIGHT
The three-dimensional demonstration of the products is a stage for detail: each application is enriched with information and linked to sales-relevant applications.
MULTIMEDIA EXPERIENCE WITH EXPANSION POTENTIAL
The OSRAM Skyscraper of the Future, the scene of the product portfolio, provides inspiring access. Users experience the possible applications of OSRAM lighting solutions as if they were at their own homes or offices. With so much digital persuasion, sales and marketing almost happen on their own.
3D visualizations offer new insights into OSRAM's products.
The app runs on tablets and smartphones for maximum accessibility.
The Skyscraper of the Future is the setting for the entire product range.
Enriched with product details, the app delivers a unique sales and marketing experience.
Illuminating – the app is intuitive to understand and delivers high information content
Explore – interaction strengthens involvement - and thus sales
Future – in product distribution = 3D
Marketing – that supports and inspires people
“The OSRAM app demonstrates the advantages of 3D visualizations in sales: they show products clearly, in detail, and with a wide range of variations. The interaction with the various app elements involves customers more than conventional brochures - and thus strengthens their involvement.”