B.Braun Melsungen AG
MEDICAL TECHNOLOGY XR APP

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INTUITIVELY UNDERSTANDING INNOVATIVE MEDICAL TECHNOLOGY IN AR

Innovative technology meets state-of-the-art marketing: B. Braun Melsungen AG presents the new Aesculap Aeos® digital microscope in an Augmented Reality showroom.

  • 1

    App

  • 2

    2 Modes for Touch and AR

  • 100

    percent more understanding with Augmented Reality

Top Features

B.Braun expands classic product marketing with Augmented Reality: With the iPad app, the Aesculap Aeos® digital microscope can be experienced in 3D down to the smallest detail at any location. Almost as if it were standing in front of you.

SEE MORE

Surgeons see more and work with greater comfort with the Aesculap Aeos® digital robotic-assisted microscope. The comfort and enhanced view can be experienced directly by surgeons in the Augmented Reality Showroom.

MARKETING AS A SERVICE - AND IN 3D

With the 3D real-time guides on the iPad, an all-around view reveals itself in AR, showing the product in all its facets in 3D. Innovative technology meets useful and therefore effective marketing.

TOUCH AND VISUALIZE

The app offers two modes: Discover describes the features and components of the Aesculap Aeos® with one touch. Experience places the product as a virtual object in real space and allows it to be experienced in 3D while still on site.

Augmented Reality supports the sales of the digital microscope with impressive AR animations.

With AR, the iPad becomes a mobile showroom: Surgeons can view the digital microscope in 3D and in its original size, no matter what time or space they are in.

In addition to the particularly memorable AR mode, the app offers an intuitive touch mode for operation directly on the iPad - when things must happen quickly.

Discover and Experience: In combination, the two modes meet all customer needs - and those of the sales team.

Key Takeaways

  • Experience - AR projects the full-size digital microscope into the room

  • Understanding - digital guides promote product understanding

  • Future - in product sales = 3D

  • Marketing - that supports and inspires people

Augmented Reality is an effective sales tool. The 3D view of a product in one's own space - regardless of time and place - excites people and leads to a better understanding, especially of complex technologies.

Sebastian Demmerle, CEO NMY
Sebastian Demmerle, CEO

Interested? Questions? Want to talk?

Then just say hi - either by mail or book a quick video call with me. I look forward to interesting questions and to getting to know you!

Sebastian Demmerle, CEO