B. Braun Melsungen AG
FUTURE OP EXPERIENCE

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CUTTING-EDGE EXPERIENCES – INNOVATION AT THE TRADE FAIR STAND WITH VR

NMY develops a visionary eye-catcher for the trade fair stand of B. Braun Melsungen AG: an operation in Virtual Reality.

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    Trade fair stand

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    VR Experience

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    percent more attention

Top Features

B. Braun extends the trade show concept into a Virtual Reality experience. NMY's VR simulation turns the real trade show booth into a virtual operating room. The VR exhibit on the future of the operating room invites health tech and digital pioneers to networking with a wow factor.

A LOOK INTO THE FUTURE

Visitors to the trade fair stand immerse themselves in the future of medical technology. NMY developed a VR application for B. Braun that simulates a laparoscopy and demonstrates the state-of-the-art technology. Hands-on and interactive.

FULL BODY ENGAGEMENT

The virtual operating room is fully walkable on a 1:1 scale - just like a real operating room. The visitors navigate a nanobot through the body of the virtual patient in the simulated operation: with full body engagement and motion tracking.

EYE-CATCHER FOR TRADE FAIR VISITORS

The interactive experience attracts tech-savvy founders, innovative health-tech start-ups and digital pioneers. The fun factor of the VR application is the ideal entry point for conversations and encourages a lasting dialogue.

Virtual experiences in real locations are a guarantee for attention.

Gamification of real-life use cases is fun and good humour - ideal for the initial contact.

The VR simulation is close to the real experience thanks to motion tracking and physical activity.

Key Takeaways

  • Remember - VR experiences involve motor memory

  • Experience - Interaction strengthens comprehension and willingness to talk

  • Attention - VR at the trade show booth is a magnet for visitors

Virtual Reality experiences at trade shows are the perfect eye-catchers: They offer entertainment and are conversation starters for a lasting exchange about technologies, ideas and business models.

Sebastian Demmerle, CEO NMY
Sebastian Demmerle, CEO

Interested? Questions? Want to talk?

Then just say hi - either by mail or book a quick video call with me. I look forward to interesting questions and to getting to know you!

Sebastian Demmerle, CEO