Städel Museum x Samsung
A virtual journey back to the year 1878 - the Städel museum building and curated works of art can be authentically revived and experienced in a combination of VR glasses and an app - created by NMY.
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600
works of art
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138
years
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15
exhibition rooms
Top-Features
An immersive, art-historical world transports museum visitors back in time with their smartphone and Oculus glasses.
Substance
3D image data of the museum and the works of art were optimized for the viewing and use with VR glasses.
Guide
An interactive journey with audio tours in German and English motivates and inspires museum visitors to delve deeper into the subject.
Lead culture
With visual excellence and high performance with a file size of only 170 MB, the application sets new benchmarks for VR apps.
Themed exhibition or archive collection? The application enables a temporally and spatially independent portal for art education.
From a first-person perspective, the museum, its rooms and the works of art can be experienced completely differently.
A combination of a virtual reality app and smartphones enables a new museum experience.
The target group of the museum is not limited to any age or gender. The intelligent interaction concept enables simple and playful operation.
The architectural outdoor area of the museum was also digitally recreated and implemented in the application.
Key Takeaways
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Time travel - art has no best before date
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Dimension - multi-sensor technology connects decades
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Initiative - pilot project
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Teamwork - museum, agency & technology company
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Meaning - what is remembered exists
“At first I thought, cool, like an ego shooter. But of course I wanted to experience art. Here you will also find a lot of suffering, lust and love.”
Andrej Mikov, visitor
“Visitors get a perfect impression of the presentation of the collection in the late 19th century and experience an ideal interplay of technology and art history.”
Freya Schlingmann, digital lead - Städel Museum
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