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— Stadt Rottweil

Rottweil AR City Tour

Digital strolling for Rottweil city marketing

Together with the city of Rottweil, NMY developed an augmented reality app that turns exploring the city in its anniversary year into a digital multimedia experience. The AR app enriches reality with new insights and perspectives.

14 digital experience stations

Augmented reality experiences for modern city marketing

Intuitive use via smartphone or tablet

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Augmented reality city tour
\ History meets future

Rottweil combines old and new: Iconic landmarks such as the thyssenkrupp Test Tower, Germany’s highest viewing platform (232 meters), are being built alongside historic buildings. NMY conveys the city’s history and future in a compact discovery app.

NMY conveys the city’s history and future in a compact augmented reality application that enriches reality with new insights and perspectives.

360-degree panoramic view
\ Digital stroll through the city of towers

Visitors use a mobile device to move through a digital model of the city. With augmented reality, they discover Rottweil from many perspectives, learn more about historic buildings and Rottweil’s impressive lookout towers, from which they can enjoy a photo-realistic 360-degree panoramic view.

Interactive 3D map
\ Multimedia experience with expansion potential

3D model, text, image, video, 360-degree media: our app seamlessly switches between knowledge formats and combines them into one big story – even beyond the anniversary. The 3D model of the city can be updated and new content can be added. The app is the starting point for Rottweil’s 3D marketing.

Unique tourism offer
\ Modern city marketing

Digital knowledge formats in city marketing convey tradition in a state-of-the-art, multimedia way.

The 3D model of the city can be updated at any time. Rottweil’s city marketing benefits from a one-time investment for a long time.

NMY Unseen

AR experiences for tourism and culture

Immerse yourself in fascinating Augmented Reality worlds with NMY unseen. Experience exciting and interactive adventures outdoors and in extraordinary places. Leveraging our robust AR platform, we build custom AR applications for smartphones, all app stores and advanced mixed reality headsets.

Learn more

The city marketing department wanted to present the historic city of Rottweil in a mobile application and, in addition to traditional print materials, send tourists on a digital city tour.

Stadt Rottweil
Stadt Rottweil

NMY has created an impressive AR application for us that, as an interface between the past and the future, is already delighting users. With turmFEST 2017, we opened the new thyssengrupp test tower and, at the same time, wanted to give visitors a digital experience of the City of Towers, as Rottweil is also known. We are convinced that we have succeeded with this app. We are already looking forward to the further development of our application and future collaboration with NMY.

André Lomsky, Head of City-marketing, Stadt Rottweil

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