Audi Bang & Olufsen VR Soundjourney Experience

An unparalleled audiovisual experience

Bang & Olufsen, Audi and NMY generate impressive virtual reality soundscapes from powerful 3D sound that amaze people.

Haptic In-Car-Experience

For Retail and Car Showrooms

Realtime Sound-Experience

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VR experience right in the car

\ Bang & Wow

Bang & Olufsen demonstrates the 3D sound spectrum in the Audi Q2 and Q5 with an innovative VR experience. NMY is responsible for the creation, design, software and technical installation.

Mixed Reality Marketing

\ Real product meets virtual worlds

The driver and passenger experience an interactive spectacle during the three-minute test drive: They drive through a real-time 3D visualization of the rich sounds coming from the Bang & Olufsen speakers while wearing the VR headset.

An unparalleled trip

\ Long-term effect

The Journey Into Sound is a drumfire on the limbic system: The Electrocity pulsates, the Music Tunnel electrifies, the Whirlwind shocks. This wild trip remains in the memory.

The sound experience was overwhelming – as if you were traveling through the sound itself.
Laura Mertens, Audi AG

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