Inviting brand experiences
Interactive driving simulation
3D Car configuration
Dynamic selfie projection
Top Features
For the premiere of the ŠKODA Fabia, NMY combines design and communication in three interactive exhibits. Visitors to the trade fair stand design their own personal brand experience.
GAMIFIED TEST DRIVE
Skillfull navigation
Visitors to the trade fair gain their first impressions of the ŠKODA Fabia on an oversized smartphone. They steer the vehicle through 3D reconstructed streets of Paris in a game and collect ŠKODA apps that determine their high score.
VIRTUAL CAR DESIGN
Individualized brand experience
At the 3D design configurator, visitors design their dream vehicle on a high-resolution 84″ screen. Using a real paint gun, they digitally design their dream car with colors and patterns. The spray gun reacts realistically to distance and angle of tilt. ŠKODA publishes selected styles on its creative platforms.
REAL-TIME PROJECTION
Bright Smile
Using an app on their smartphone or on one that is on display, visitors create their own selfie, which is then broadcast on a 3 × 4 meter screen. An interactive crowd puller.
Key Takeaways
Attract attention
Digital 3D exhibits stand out
Personalization
Focus on customers
Design
Participation remains in the memory
Visitors create their own personal brand experience.
3D and gamification ensure interaction that stays in the memory.
Individualized marketing leads to better sales.
Experience XR & AI live.
Book your personal demo – on-site, remote, or as a hands-on test kit.
