Schott Augmented Reality App

XR Configurator: Innovation for Biotech Packaging

An XR configurator for the packaging of highly sensitive biotech remedies forms the basis for the development of further digital innovation strategies and immersive 3D technologies for the company and the entire healthcare industry – created by NMY..

XR Product configuration

Innovative
material

360 degree visualisation

Top Features

With the help of an XR pilot application, sales staff can configure packaging that ensures that the product remains stable throughout its distribution life.

Vision

The project forms the basis for expanding the range of services and creating digital added value for communication and process optimization across all company areas.

MATERIAL INNOVATION

Saving lives

Due to their complex molecular structure, biotech preparations tend to interact with the container. Therefore, they need an innovative material composition for packaging.

XR/3D-INTEGRATION

Innovation platform

Under the umbrella of the XR/3D corporate strategy, further XR technologies will trigger synergies between real-time 3D media and the areas of marketing, sales, training and customer service

The scan automatically opens the application and provides instructions, USPs and security recommendations – presented spatially and interactively in the respective context.

The integrated AR scanner can recognize real objects, QR codes and print templates using the camera of a smartphone, tablet or AR glasses.

By building 3D ecosystems across the entire IT infrastructure, the organization’s operational excellence and adaptability are increased.

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