Virtual showroom for illuminating products
NMY developed a mobile app for marketing and sales of OSRAM Opto Semiconductors’ product portfolio.
Virtual product presentation
Interactive
LED Explorer
Room-in-room design
Top Features
Pre-Visualization
LET THERE BE LIGHT
OSRAM is creating a new experience for its illumination products: They light up in a mobile app for tablets and smartphones. In 3D showrooms, the sales team shows customers the potential of numerous lighting options in different scenarios.
Clearly in focus
Details in the Spotlight
The three-dimensional demonstration of the products is a stage for detail: each application is enriched with information and linked to sales-relevant applications.
Further developed potential
MULTIMEDIA EXPERIENCE WITH EXPANSION POTENTIAL
The OSRAM Skyscraper of the Future, the scene of the product portfolio, provides inspiring access. Users experience the possible applications of OSRAM lighting solutions as if they were at their own homes or offices. With so much digital persuasion, sales and marketing almost happen on their own.
Illuminating
the app is intuitive to understand and delivers high information content
Explore
interaction strengthens involvement – and thus sales
Marketing
that supports and inspires people
3D visualizations offer new insights into OSRAM products.
The app runs on tablets and smartphones for maximum accessibility.
The skyscraper of the future is the showcase for the entire product range.
Enriched with product details, the app delivers a unique sales and marketing experience.
Experience XR & AI live.
Book your personal demo – on-site, remote, or as a hands-on test kit.
