{"id":2366,"date":"2014-02-26T15:44:00","date_gmt":"2014-02-26T14:44:00","guid":{"rendered":"https:\/\/www.nmy.de\/en\/?post_type=referenz&p=2366"},"modified":"2025-10-02T09:22:52","modified_gmt":"2025-10-02T07:22:52","slug":"audi-bang-olufsen-vr-soundjourney","status":"publish","type":"referenz","link":"https:\/\/www.nmy.de\/en\/references\/audi-bang-olufsen-vr-soundjourney\/","title":{"rendered":"Bang & Olufsen – VR Soundjourney"},"content":{"rendered":"\n

An unparalleled audiovisual experience<\/h3>\n\n\n\n

Bang & Olufsen, Audi and NMY generate impressive virtual reality soundscapes from powerful 3D sound that amaze people.<\/p>\n\n\n\n

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Haptic In-Car-Experience<\/h3>\n<\/div>\n\n\n\n
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For Retail and Car Showrooms<\/h3>\n<\/div>\n\n\n\n
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Realtime Sound-Experience<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\n
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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

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VR experience right in the car<\/div>\r\n \\<\/span>\r\n Bang & Wow<\/span>\r\n <\/summary>\r\n
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Bang & Olufsen demonstrates the 3D sound spectrum in the Audi Q2 and Q5 with an innovative VR experience. NMY is responsible for the creation, design, software and technical installation.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n

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Mixed Reality Marketing<\/div>\r\n \\<\/span>\r\n Real product meets virtual worlds<\/span>\r\n <\/summary>\r\n
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The driver and passenger experience an interactive spectacle during the three-minute test drive: They drive through a real-time 3D visualization of the rich sounds coming from the Bang & Olufsen speakers while wearing the VR headset.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n

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An unparalleled trip<\/div>\r\n \\<\/span>\r\n Long-term effect<\/span>\r\n <\/summary>\r\n
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The Journey Into Sound is a drumfire on the limbic system: The Electrocity pulsates, the Music Tunnel electrifies, the Whirlwind shocks. This wild trip remains in the memory.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\n

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The sound experience was overwhelming \u2013 as if you were traveling through the sound itself.<\/p>\n\r\n Laura Mertens, Audi AG<\/cite>\r\n <\/blockquote>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Experience XR & AI live.<\/h3>\n

Book your personal demo \u2013 on-site, remote, or as a hands-on test kit.<\/p>\n

\n Send Demo Request<\/a>\n <\/div>\n
\n \n <\/div>\n <\/div>\n \"\"\n <\/div>\n<\/section>\n","protected":false},"featured_media":1952,"template":"","meta":{"_acf_changed":false},"referenzen-kategorie":[9],"class_list":["post-2366","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","referenzen-kategorie-brand-experiences"],"acf":[],"yoast_head":"\nAudi Bang & Olufsen VR Soundjourney Experience<\/title>\n<meta name=\"description\" content=\"Experience the Audi Bang & Olufsen VR Soundjourney, where powerful 3D sound creates an immersive driving adventure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nmy.de\/en\/referenz\/audi-bang-olufsen-vr-soundjourney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bang & Olufsen - VR Soundjourney\" \/>\n<meta property=\"og:description\" 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