![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/nmy_icons_hiking_route.svg\"){kind=icon}
<\/figure>\n\n\n\n32 km hiking route<\/h3>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/nmy_icons_hotspots_multimedia_content.svg\")
<\/figure>\n\n\n\n24 hotspots & multimedia content<\/h3>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/nmy_icons_innovative_city_marketing.svg\")
<\/figure>\n\n\n\nInnovative city marketing<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\r\n \r\n Journey of Discovery<\/div>\r\n \\<\/span>\r\n In the footsteps of the Nobel Prize winner<\/span>\r\n <\/summary>\r\n \n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/03\/website_guenter-grass_image_size_800x800_painting.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nG\u00fcnter Grass’ view of the Elbe-L\u00fcbeck Canal is the central theme of the application. His thoughts on history, culture, and society form the framework of the app’s content.<\/p>\n\n\n\n
All the stories are part of a narrative stream that is entirely themed \u201cIn the footsteps of G\u00fcnter Grass\u201d.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Easy orientation<\/div>\r\n \\<\/span>\r\n Interactive map with smartphone app<\/span>\r\n <\/summary>\r\n \n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/03\/ggh-tour-de-grass-nmy-feature-01.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nStreets, buildings, and recommendations are displayed around your current location. By pointing, rotating or zooming with your smartphone, you can discover the surroundings.<\/p>\n\n\n\n
With this initiative, the Grass House wants visitors to feel the same sense of peace and contentment that G\u00fcnter Grass felt during his stays.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Hotspots<\/div>\r\n \\<\/span>\r\n Individual experiences on all routes<\/span>\r\n <\/summary>\r\n \n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/03\/website_guenter-grass_image_size_800x800_outdoor-map.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nThe selected tour and its points of interest, displayed as 3D hotspots, can be reached on foot or by bike.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Local-Marketing<\/div>\r\n \\<\/span>\r\n Increase regional appeal<\/span>\r\n <\/summary>\r\n \n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/ggh-tour-de-grass-nmy-feature-03.jpg\")
<\/figure>\n<\/div>\n\n\n\n\nThe app marks regional recommendations with an icon. Thanks to GPS, the smartphone shows the exact location on the 3D map.<\/p>\n\n\n\n
Users collect badges for completed points of interest, which can be collected and viewed in their profile. Badges can be used to unlock gifts, samples, and promotions from local merchants.<\/p>\n\n\n\n
The interactive app displays lodging options, restaurants, deals, and tourism recommendations from local experts and businesses to match the user’s stay.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/ggh-tour-de-grass-nmy-feature-02-1.jpg\")
<\/figure>\n\n\n\r\n \r\n \r\n \r\n \r\n Digital travel guide: App following in the footsteps of G\u00fcnter Grass.<\/p>\n\r\n Heise<\/cite>\r\n <\/blockquote>\r\n
<\/figure>\n\n\n\n24 hotspots & multimedia content<\/h3>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\nInnovative city marketing<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\r\n \r\n Journey of Discovery<\/div>\r\n \\<\/span>\r\n In the footsteps of the Nobel Prize winner<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nG\u00fcnter Grass’ view of the Elbe-L\u00fcbeck Canal is the central theme of the application. His thoughts on history, culture, and society form the framework of the app’s content.<\/p>\n\n\n\n
All the stories are part of a narrative stream that is entirely themed \u201cIn the footsteps of G\u00fcnter Grass\u201d.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Easy orientation<\/div>\r\n \\<\/span>\r\n Interactive map with smartphone app<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nStreets, buildings, and recommendations are displayed around your current location. By pointing, rotating or zooming with your smartphone, you can discover the surroundings.<\/p>\n\n\n\n
With this initiative, the Grass House wants visitors to feel the same sense of peace and contentment that G\u00fcnter Grass felt during his stays.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Hotspots<\/div>\r\n \\<\/span>\r\n Individual experiences on all routes<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nThe selected tour and its points of interest, displayed as 3D hotspots, can be reached on foot or by bike.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Local-Marketing<\/div>\r\n \\<\/span>\r\n Increase regional appeal<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nThe app marks regional recommendations with an icon. Thanks to GPS, the smartphone shows the exact location on the 3D map.<\/p>\n\n\n\n
Users collect badges for completed points of interest, which can be collected and viewed in their profile. Badges can be used to unlock gifts, samples, and promotions from local merchants.<\/p>\n\n\n\n
The interactive app displays lodging options, restaurants, deals, and tourism recommendations from local experts and businesses to match the user’s stay.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\n<\/figure>\n\n\n\r\n \r\n \r\n \r\n \r\n Digital travel guide: App following in the footsteps of G\u00fcnter Grass.<\/p>\n\r\n Heise<\/cite>\r\n <\/blockquote>\r\n
<\/figure>\n\n\n\nInnovative city marketing<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\r\n \r\n Journey of Discovery<\/div>\r\n \\<\/span>\r\n In the footsteps of the Nobel Prize winner<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nG\u00fcnter Grass’ view of the Elbe-L\u00fcbeck Canal is the central theme of the application. His thoughts on history, culture, and society form the framework of the app’s content.<\/p>\n\n\n\n
All the stories are part of a narrative stream that is entirely themed \u201cIn the footsteps of G\u00fcnter Grass\u201d.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Easy orientation<\/div>\r\n \\<\/span>\r\n Interactive map with smartphone app<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nStreets, buildings, and recommendations are displayed around your current location. By pointing, rotating or zooming with your smartphone, you can discover the surroundings.<\/p>\n\n\n\n
With this initiative, the Grass House wants visitors to feel the same sense of peace and contentment that G\u00fcnter Grass felt during his stays.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Hotspots<\/div>\r\n \\<\/span>\r\n Individual experiences on all routes<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nThe selected tour and its points of interest, displayed as 3D hotspots, can be reached on foot or by bike.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Local-Marketing<\/div>\r\n \\<\/span>\r\n Increase regional appeal<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nThe app marks regional recommendations with an icon. Thanks to GPS, the smartphone shows the exact location on the 3D map.<\/p>\n\n\n\n
Users collect badges for completed points of interest, which can be collected and viewed in their profile. Badges can be used to unlock gifts, samples, and promotions from local merchants.<\/p>\n\n\n\n
The interactive app displays lodging options, restaurants, deals, and tourism recommendations from local experts and businesses to match the user’s stay.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\n<\/figure>\n\n\n\r\n \r\n \r\n \r\n \r\n Digital travel guide: App following in the footsteps of G\u00fcnter Grass.<\/p>\n\r\n Heise<\/cite>\r\n <\/blockquote>\r\n
\r\n Journey of Discovery<\/div>\r\n \\<\/span>\r\n In the footsteps of the Nobel Prize winner<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nG\u00fcnter Grass’ view of the Elbe-L\u00fcbeck Canal is the central theme of the application. His thoughts on history, culture, and society form the framework of the app’s content.<\/p>\n\n\n\n
All the stories are part of a narrative stream that is entirely themed \u201cIn the footsteps of G\u00fcnter Grass\u201d.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Easy orientation<\/div>\r\n \\<\/span>\r\n Interactive map with smartphone app<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nStreets, buildings, and recommendations are displayed around your current location. By pointing, rotating or zooming with your smartphone, you can discover the surroundings.<\/p>\n\n\n\n
With this initiative, the Grass House wants visitors to feel the same sense of peace and contentment that G\u00fcnter Grass felt during his stays.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Hotspots<\/div>\r\n \\<\/span>\r\n Individual experiences on all routes<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nThe selected tour and its points of interest, displayed as 3D hotspots, can be reached on foot or by bike.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\r\n \r\n Local-Marketing<\/div>\r\n \\<\/span>\r\n Increase regional appeal<\/span>\r\n <\/summary>\r\n \n\n\n\n<\/figure>\n<\/div>\n\n\n\n\nThe app marks regional recommendations with an icon. Thanks to GPS, the smartphone shows the exact location on the 3D map.<\/p>\n\n\n\n
Users collect badges for completed points of interest, which can be collected and viewed in their profile. Badges can be used to unlock gifts, samples, and promotions from local merchants.<\/p>\n\n\n\n
The interactive app displays lodging options, restaurants, deals, and tourism recommendations from local experts and businesses to match the user’s stay.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\n<\/figure>\n\n\n\r\n \r\n \r\n \r\n \r\n Digital travel guide: App following in the footsteps of G\u00fcnter Grass.<\/p>\n\r\n Heise<\/cite>\r\n <\/blockquote>\r\n
<\/figure>\n<\/div>\n\n\n\nG\u00fcnter Grass’ view of the Elbe-L\u00fcbeck Canal is the central theme of the application. His thoughts on history, culture, and society form the framework of the app’s content.<\/p>\n\n\n\n
All the stories are part of a narrative stream that is entirely themed \u201cIn the footsteps of G\u00fcnter Grass\u201d.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n Streets, buildings, and recommendations are displayed around your current location. By pointing, rotating or zooming with your smartphone, you can discover the surroundings.<\/p>\n\n\n\n With this initiative, the Grass House wants visitors to feel the same sense of peace and contentment that G\u00fcnter Grass felt during his stays.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n The selected tour and its points of interest, displayed as 3D hotspots, can be reached on foot or by bike.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n The app marks regional recommendations with an icon. Thanks to GPS, the smartphone shows the exact location on the 3D map.<\/p>\n\n\n\n Users collect badges for completed points of interest, which can be collected and viewed in their profile. Badges can be used to unlock gifts, samples, and promotions from local merchants.<\/p>\n\n\n\n The interactive app displays lodging options, restaurants, deals, and tourism recommendations from local experts and businesses to match the user’s stay.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/details>\r\n\n\n\n Digital travel guide: App following in the footsteps of G\u00fcnter Grass.<\/p>\n\r\n Heise<\/cite>\r\n <\/blockquote>\r\n \r\n
<\/figure>\n<\/div>\n\n\n\n\r\n
<\/figure>\n<\/div>\n\n\n\n\r\n
<\/figure>\n<\/div>\n\n\n\n<\/figure>\n\n\n\r\n
![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/2000px-bild-frau_1-290x195.png\")
\n <\/div>\n<\/section>\n","protected":false},"featured_media":2206,"template":"","meta":{"_acf_changed":true},"referenzen-kategorie":[9],"class_list":["post-2342","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","referenzen-kategorie-brand-experiences"],"acf":[],"yoast_head":"\n