![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/virtuelle_produktpraesentation.svg\")
<\/figure>\n\n\n\nVirtual product presentation<\/h3>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/interaktiver_led-explorer.svg\")
<\/figure>\n\n\n\nInteractive
LED Explorer<\/h3>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/raum-in-raum-design.svg\")
<\/figure>\n\n\n\nRoom-in-room design<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n <\/div> <\/div> You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div> Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\nTop Features<\/strong><\/h2>\n\n\n\nOSRAM makes sales three-dimensional. The lighting portfolio is presented interactively with an app for the sales team: vividly, in detail and clear as daylight.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/osram_virtueller-produktkatalog_mission_leds-16-9.jpg\")
<\/figure>\nPre-Visualization<\/p>\n\n\n\n
LET THERE BE LIGHT<\/h2>\n\n\n\n
OSRAM is creating a new experience for its illumination products: They light up in a mobile app for tablets and smartphones. In 3D showrooms, the sales team shows customers the potential of numerous lighting options in different scenarios.<\/p>\n<\/div><\/div>\n\n\n\n
\nClearly in focus<\/p>\n\n\n\n
Details in the Spotlight<\/h2>\n\n\n\n
The three-dimensional demonstration of the products is a stage for detail: each application is enriched with information and linked to sales-relevant applications.<\/p>\n<\/div>![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/osram_virtueller-produktkatalog_impression_retail-16-9.jpg\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/osram_virtueller-produktkatalog_general-lighting_hochhaus-16-9.jpg\")
<\/figure>\nFurther developed potential<\/p>\n\n\n\n
MULTIMEDIA EXPERIENCE WITH EXPANSION POTENTIAL<\/h2>\n\n\n\n
The OSRAM Skyscraper of the Future, the scene of the product portfolio, provides inspiring access. Users experience the possible applications of OSRAM lighting solutions as if they were at their own homes or offices. With so much digital persuasion, sales and marketing almost happen on their own.<\/p>\n<\/div><\/div>\n\n\n\n
\r\n \n\n\n\n![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/05\/icon-pfeil-hell-gruen.svg\")
<\/figure>\n\n\n\nIlluminating<\/strong><\/h3>\n\n\n\nthe app is intuitive to understand and delivers high information content<\/p>\n<\/div>\n\n\n\n
\n<\/figure>\n\n\n\nExplore<\/h3>\n\n\n\n
interaction strengthens involvement – and thus sales<\/p>\n<\/div>\n\n\n\n
<\/figure>\n\n\n\nInteractive
LED Explorer<\/h3>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\nRoom-in-room design<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n <\/div> <\/div> You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div> Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\nTop Features<\/strong><\/h2>\n\n\n\nOSRAM makes sales three-dimensional. The lighting portfolio is presented interactively with an app for the sales team: vividly, in detail and clear as daylight.<\/p>\n\n\n\n
<\/figure>\nPre-Visualization<\/p>\n\n\n\n
LET THERE BE LIGHT<\/h2>\n\n\n\n
OSRAM is creating a new experience for its illumination products: They light up in a mobile app for tablets and smartphones. In 3D showrooms, the sales team shows customers the potential of numerous lighting options in different scenarios.<\/p>\n<\/div><\/div>\n\n\n\n
\nClearly in focus<\/p>\n\n\n\n
Details in the Spotlight<\/h2>\n\n\n\n
The three-dimensional demonstration of the products is a stage for detail: each application is enriched with information and linked to sales-relevant applications.<\/p>\n<\/div><\/figure><\/div>\n\n\n\n<\/figure>\nFurther developed potential<\/p>\n\n\n\n
MULTIMEDIA EXPERIENCE WITH EXPANSION POTENTIAL<\/h2>\n\n\n\n
The OSRAM Skyscraper of the Future, the scene of the product portfolio, provides inspiring access. Users experience the possible applications of OSRAM lighting solutions as if they were at their own homes or offices. With so much digital persuasion, sales and marketing almost happen on their own.<\/p>\n<\/div><\/div>\n\n\n\n
\r\n \n\n\n\n<\/figure>\n\n\n\nIlluminating<\/strong><\/h3>\n\n\n\nthe app is intuitive to understand and delivers high information content<\/p>\n<\/div>\n\n\n\n
\n<\/figure>\n\n\n\nExplore<\/h3>\n\n\n\n
interaction strengthens involvement – and thus sales<\/p>\n<\/div>\n\n\n\n
<\/figure>\n\n\n\nRoom-in-room design<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n <\/div> <\/div> You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div> Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\nTop Features<\/strong><\/h2>\n\n\n\nOSRAM makes sales three-dimensional. The lighting portfolio is presented interactively with an app for the sales team: vividly, in detail and clear as daylight.<\/p>\n\n\n\n
<\/figure>\nPre-Visualization<\/p>\n\n\n\n
LET THERE BE LIGHT<\/h2>\n\n\n\n
OSRAM is creating a new experience for its illumination products: They light up in a mobile app for tablets and smartphones. In 3D showrooms, the sales team shows customers the potential of numerous lighting options in different scenarios.<\/p>\n<\/div><\/div>\n\n\n\n
\nClearly in focus<\/p>\n\n\n\n
Details in the Spotlight<\/h2>\n\n\n\n
The three-dimensional demonstration of the products is a stage for detail: each application is enriched with information and linked to sales-relevant applications.<\/p>\n<\/div><\/figure><\/div>\n\n\n\n<\/figure>\nFurther developed potential<\/p>\n\n\n\n
MULTIMEDIA EXPERIENCE WITH EXPANSION POTENTIAL<\/h2>\n\n\n\n
The OSRAM Skyscraper of the Future, the scene of the product portfolio, provides inspiring access. Users experience the possible applications of OSRAM lighting solutions as if they were at their own homes or offices. With so much digital persuasion, sales and marketing almost happen on their own.<\/p>\n<\/div><\/div>\n\n\n\n
\r\n \n\n\n\n<\/figure>\n\n\n\nIlluminating<\/strong><\/h3>\n\n\n\nthe app is intuitive to understand and delivers high information content<\/p>\n<\/div>\n\n\n\n
\n<\/figure>\n\n\n\nExplore<\/h3>\n\n\n\n
interaction strengthens involvement – and thus sales<\/p>\n<\/div>\n\n\n\n
You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div> OSRAM makes sales three-dimensional. The lighting portfolio is presented interactively with an app for the sales team: vividly, in detail and clear as daylight.<\/p>\n\n\n\n Pre-Visualization<\/p>\n\n\n\n OSRAM is creating a new experience for its illumination products: They light up in a mobile app for tablets and smartphones. In 3D showrooms, the sales team shows customers the potential of numerous lighting options in different scenarios.<\/p>\n<\/div><\/div>\n\n\n\n Clearly in focus<\/p>\n\n\n\n The three-dimensional demonstration of the products is a stage for detail: each application is enriched with information and linked to sales-relevant applications.<\/p>\n<\/div> Further developed potential<\/p>\n\n\n\n The OSRAM Skyscraper of the Future, the scene of the product portfolio, provides inspiring access. Users experience the possible applications of OSRAM lighting solutions as if they were at their own homes or offices. With so much digital persuasion, sales and marketing almost happen on their own.<\/p>\n<\/div><\/div>\n\n\n\n the app is intuitive to understand and delivers high information content<\/p>\n<\/div>\n\n\n\n interaction strengthens involvement – and thus sales<\/p>\n<\/div>\n\n\n\nTop Features<\/strong><\/h2>\n\n\n\n
<\/figure>LET THERE BE LIGHT<\/h2>\n\n\n\n
Details in the Spotlight<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/figure>MULTIMEDIA EXPERIENCE WITH EXPANSION POTENTIAL<\/h2>\n\n\n\n
<\/figure>\n\n\n\nIlluminating<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\nExplore<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/osram_virtueller-produktkatalog_impression_livingroom-16-9.jpg\")
\r\n ![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/osram_virtueller-produktkatalog_result_retrofitbulb-16-9.jpg\")
\r\n ![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/03\/website_osram_image_size_334-x-234_Ipad-virtual-3D-house-model.png\")
\r\n ![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/03\/website_osram_image_size_341x237_Ipad-virtual-catalogue.png\")
\r\n ![\"\"](\"https:\/\/www.nmy.de\/en\/wp-content\/uploads\/sites\/5\/2025\/02\/2000px-bild-frau_1-290x195.png\")
\n <\/div>\n<\/section>\n","protected":false},"featured_media":2134,"template":"","meta":{"_acf_changed":true},"referenzen-kategorie":[9],"class_list":["post-2338","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","referenzen-kategorie-brand-experiences"],"acf":[],"yoast_head":"\n