{"id":2336,"date":"2008-02-26T15:01:00","date_gmt":"2008-02-26T14:01:00","guid":{"rendered":"https:\/\/www.nmy.de\/en\/?post_type=referenz&p=2336"},"modified":"2025-10-06T12:44:27","modified_gmt":"2025-10-06T10:44:27","slug":"skoda-interactive-3d-exhibits","status":"publish","type":"referenz","link":"https:\/\/www.nmy.de\/en\/references\/skoda-interactive-3d-exhibits\/","title":{"rendered":"\u0160KODA Interactive Exhibits"},"content":{"rendered":"\n

Inviting brand experiences<\/h3>\n\n\n\n

NMY develops an interactive and personalized 3D brand experience for \u0160KODA’s trade fair stand \u2013 a real crowd puller.<\/p>\n\n\n\n

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Interactive driving simulation<\/h3>\n<\/div>\n\n\n\n
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3D Car configuration<\/h3>\n<\/div>\n\n\n\n
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Dynamic selfie projection<\/h3>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n\n
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You are currently viewing a placeholder content from Vimeo<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> More Information<\/a> <\/div>

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Top Features<\/h2>\n\n\n\n

For the premiere of the \u0160KODA Fabia, NMY combines design and communication in three interactive exhibits. Visitors to the trade fair stand design their own personal brand experience.<\/p>\n\n\n\n

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GAMIFIED TEST DRIVE<\/p>\n\n\n\n

Skillfull navigation<\/h2>\n\n\n\n

Visitors to the trade fair gain their first impressions of the \u0160KODA Fabia on an oversized smartphone. They steer the vehicle through 3D reconstructed streets of Paris in a game and collect \u0160KODA apps that determine their high score.<\/p>\n<\/div><\/div>\n\n\n\n

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VIRTUAL CAR DESIGN<\/p>\n\n\n\n

Individualized brand experience<\/h2>\n\n\n\n

At the 3D design configurator, visitors design their dream vehicle on a high-resolution 84″ screen. Using a real paint gun, they digitally design their dream car with colors and patterns. The spray gun reacts realistically to distance and angle of tilt. \u0160KODA publishes selected styles on its creative platforms.<\/p>\n<\/div>

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REAL-TIME PROJECTION<\/p>\n\n\n\n

Bright Smile<\/h2>\n\n\n\n

Using an app on their smartphone or on one that is on display, visitors create their own selfie, which is then broadcast on a 3 \u00d7 4 meter screen. An interactive crowd puller.<\/p>\n<\/div><\/div>\n\n\n\n

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Key Takeaways<\/h3>\n\n\n\n
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Attract attention<\/strong>
Digital 3D exhibits stand out<\/p>\n<\/div>\n\n\n\n

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Personalization<\/strong><\/strong>
Focus on customers<\/p>\n<\/div>\n\n\n\n

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Design<\/strong><\/strong>\u00a0
Participation remains in the memory<\/p>\n<\/div>\n<\/div>\n\n<\/div>\r\n<\/section>\r\n<\/div>\n\n\n

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Visitors create their own personal brand experience.<\/p>\n\r\n <\/div>\r\n <\/div>\r\n

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3D and gamification ensure interaction that stays in the memory.<\/p>\n\r\n <\/div>\r\n <\/div>\r\n

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Individualized marketing leads to better sales.<\/p>\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n<\/div>\n\n\n

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The exhibits were simply fun \u2013 you were immediately in the middle of the brand<\/p>\n\r\n Klara Novak, Marketing Manager Automotive<\/cite>\r\n <\/blockquote>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Experience XR & AI live.<\/h3>\n

Book your personal demo \u2013 on-site, remote, or as a hands-on test kit.<\/p>\n

\n Send Demo Request<\/a>\n <\/div>\n
\n \n <\/div>\n <\/div>\n \"\"\n <\/div>\n<\/section>\n","protected":false},"featured_media":2172,"template":"","meta":{"_acf_changed":true},"referenzen-kategorie":[9],"class_list":["post-2336","referenz","type-referenz","status-publish","has-post-thumbnail","hentry","referenzen-kategorie-brand-experiences"],"acf":[],"yoast_head":"\n\u0160KODA Interactive Exhibits at Trade Fair Events<\/title>\n<meta name=\"description\" content=\"Explore \u0160KODA Interactive Exhibits for a unique 3D brand experience at trade fairs. 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