Samsung I Städel Museum Städel Time Machine

TIME TRAVELLING POWERED BY VIRTUAL REALITY

The Städel Museum in Frankfurt and SAMSUNG, Germany commissioned NMY to develop an app that enables users to virtually experience the museum in the year 1878.

DOWNLOAD FOR FREE

Samsung Städel Museum Time machine Mission Teaser GearVR and Samsung phone

MISSION BACK TO THE PAST

NMY was responsible for the interaction concept, visual design and development of an app that allows users to immerse themselves in an authentic representation of the past via VR glasses.

The 1878 version of the museum, including the building and approximately 600 pieces of art was brought to life with the help of VR technology. This is how museum visits work in 2016.

Visit the Städel app in the Oculus App Store »

Samsung Städel museum Time machine 3D data of the museum and pictures

APPROACH VIRTUAL REALITY FOR EVERYBODY

The audience of the museum is not limited to age or gender. Therefore, NMY developed an intelligent interaction concept that facilitated a simple and playful usage of the app. Städel museum delivered 3D data of the museum building and pictures of the works of art to NMY who then went on to optimize them for usage with VR glasses. The outside area of the museum was entirely reconstructed digitally and implemented into the app.

Samsung Städel museum Time machine virtual journey into the past of Städel

SOLUTION EXPERIENCING 1878 TODAY

NMY created a virtual and immersive world that sends museum visitors on a journey into the past of the Städel via smartphone and VR glasses. The Städel app can be downloaded from the Oculus App Store and invites visitors to take an interactive trip to the year 1878. With guided audio tours in German and English, 600 pieces of art, 15 exhibition rooms, an excellent performance and a size of only 170 MB, NMY managed to set new benchmarks for VR apps in 2016. Hello 1878.

TECHNOLOGY THE VIRTUAL MUSEUM

  • Virtual reality app
  • Samsung S6, S7, S7 Edge
  • Samsung Gear VR glasses
  • Android

Quote WHAT OUR CLIENTS SAY

Thanks to NMY’s realization of the project, we were able to visualize our longtime research in an astonishingly realistic way and effectively simulate the historical exhibition rooms of the Städel museum. Users of the virtual reality glasses receive a perfect impression of how the collection was presented in the late 19th Century and they experience a completely accessible and, if you ask us, ideal interplay of technology and art history.

- Prof. Dr. Jochen Sander, Sammlungsleiter Deutsche, Holländische und Flämische Malerei vor 1800, Städel Museum

Find out more?

I look forward to exchanging ideas with you on the phone or in our showroom.

Dagmar Raczynski
Raczynski-Alford
Business Development Manager