OSRAM Opto Semiconductors offers a wide selection of innovative high-performance LEDs in the sector General Lighting. This portfolio can now be experienced in 3D, on iPads and smartphones. The first of a series of applications can be downloaded for free in the Apple app store.
OSRAM is actively pursuing the digital transformation of their company. To efficiently digitalize their marketing and sales departments, NMY was requested to develop several 3D product visualization apps for different OSRAM Opto Semiconductors sectors.
We see a chance to stage the vast offer of products and services in a way that showcases LEDs in use, and, at the same time, adds levels of information about products by introducing an intelligent connection to other sales-relevant applications.
The versatile, global OSRAM application allows a new lifelike experience of products and the OSRAM brand. Products can be explored virtually and extremely realistically, making any abstraction efforts obsolete.
Intuitive user interfaces, impressive design and an intelligent connection to the OSRAM Opto Semiconductors’ Sales Portal app: the digital 3D assets NMY developed create the visual foundation for mobile sales efforts. Inter-app communication with existing OSRAM Opto Semiconductors apps leads to more information being available, thus efficiently reducing data size. The apps can be used interchangeably to enrich each other with information – this is how we optimize our applications for mobile business operations.