Massive success with the 3D pool configurator at the Piscina & Wellness convention in Barcelona.
MIDAS is one of Europe's most venerable swimming pool equipment manufacturers, producing quality products for over 35 years. NMY was entrusted with bringing a broad target audience all over the world closer to MIDAS' product portfolio by means of digital channels. The terms included the development and implementation of a communications concept that aimed to improve the brand’s visibility, as well as promoting and strengthening sales.
NMY developed a concept that brought together customers, builders, manufacturers, and designers of swimming pool technologies, offering them the ability to create their own individual pools, configure the technical features, and explore the advantages of the product in enthralling animations in interactive 3D.
This result shows the first fully interactive 3D Pool Configurator. The customer gets access to continuous care as well as configuration of new products, part numbers, multilingual product texts and media via a browser-based content management system. From 2016 on, the MIDAS 3D Pool Configurator will be available at home via iPad, the web, on touchscreens at the point of sale, as well as at exhibitions.