In 2015, NMY managed to realise the key claim of Merz Aesthetics' new brand identity in virtual reality for the Aesthetic & Anti-Aging Medicine World Congress in Monte-Carlo.
The goal of this project was to get the exhibition visitors in touch with the Rebrand Project and to allow virtual interaction with the brands' product portfolio.
The virtual recreation of the exhibition stand was used as a starting point. The centre of the booth afforded a view of the pulsating “Brand Sphere”. This colourful virtual reality application made the Brand Relaunch an extraordinary experience.
By virtue of the VR headset, visitors were able to immerse themselves in a fantastic new world of modern brands. When looking at dark, generic images in the “Brand Sphere,” they are blasted with a spray of glorious colour, revealing their full beauty and detail – a metaphor for the product portfolio of Merz Aesthetics.
I look forward to exchanging ideas with you on the phone or in our showroom.