Merz Aesthetics The World of Merz Aesthetics in VR

EXPERIENCE MERZ AESTHETICS VIRTUALLY

In 2015, NMY managed to realise the key claim of Merz Aesthetics' new brand identity in virtual reality for the Aesthetic & Anti-Aging Medicine World Congress in Monte-Carlo.

Merz Aesthetics Header VR Glasses

MISSION LET US INSPIRE YOU

The goal of this project was to get the exhibition visitors in touch with the Rebrand Project and to allow virtual interaction with the brands' product portfolio.

Merz Aesthetics Header VR Approach VR Sphere

APPROACH IMMERSE YOURSELF IN THE BRAND SPHERE

The virtual recreation of the exhibition stand was used as a starting point. The centre of the booth afforded a view of the pulsating “Brand Sphere”. This colourful virtual reality application made the Brand Relaunch an extraordinary experience.

Merz Aesthetics Header VR Approach VR Room

SOLUTION VIRTUAL REALITY BRAND EXPERIENCE

By virtue of the VR headset, visitors were able to immerse themselves in a fantastic new world of modern brands. When looking at dark, generic images in the “Brand Sphere,” they are blasted with a spray of glorious colour, revealing their full beauty and detail – a metaphor for the product portfolio of Merz Aesthetics.

Merz Aesthetics Technology zeiss vr one

TECHNOLOGY MOBILE VR WITH ZEISS VR ONE

  • Virtual Reality Application
  • Headset Zeiss VR One
  • Samsung S5
  • Android
  • Unity