Mercedes Benz Augmented a-class

DYNAMIC 3D PROJECTION MAPPING

Passengers at the Frankfurt airport have a say in the dynamic projection mapping of an A-Class.

Mercedes-Benz Augmentierte A-Klasse Mission

Mission INTERACTIVE BOOTH

NMY was tasked, in cooperation with ad agency Huth + Wenzel, to conceptualize the promotion booth of Mercedes and AVIS. NMY accepted a plethora of tasks: Co-conception, 3D- and motion graphics design as well as development of sensor systems and programming and even technical construction as well as assembly and hardware.

Mercedes-Benz Augmentierte A-Klasse Approach

APPROACH DESIGN YOUR OWN A-CLASS

Because of heightened security measures at the airport, soft- and hardware setup was developed from sensor systems, projectors and software with attention to sustainability and functionality. For a sensational result, the A-Classes' body needed to be exactly measured and recreated so animations, colour-variations and text messages would align perfectly.

Mercedes-Benz Augmentierte A-Klasse Solution

SOLUTION PASSENGERS BECOME ACTORS

Terminal 1 at Frankfurt airport: Up to 25.000 passengers daily were involved in the novel communications concept at the promotion booth of Mercedes and Avis. By using five combinable colour-buttons at the info-column as well as raffle-cards, passengers were able to influence style and appearance of a real Mercedes A-Class. This interaction triggered spectacular 3D-projections.

Mercedes-Benz Augmentierte A-Klasse Technology

TECHNOLOGY PROJECTION MAPPING ONTO THE A-CLASS

  • Unity
  • Projection Mapping
  • Position tracking
  • Tangible Interaction

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