Passengers at the Frankfurt airport have a say in the dynamic projection mapping of an A-Class.
NMY was tasked, in cooperation with ad agency Huth + Wenzel, to conceptualize the promotion booth of Mercedes and AVIS. NMY accepted a plethora of tasks: Co-conception, 3D- and motion graphics design as well as development of sensor systems and programming and even technical construction as well as assembly and hardware.
Because of heightened security measures at the airport, soft- and hardware setup was developed from sensor systems, projectors and software with attention to sustainability and functionality. For a sensational result, the A-Classes' body needed to be exactly measured and recreated so animations, colour-variations and text messages would align perfectly.
Terminal 1 at Frankfurt airport: Up to 25.000 passengers daily were involved in the novel communications concept at the promotion booth of Mercedes and Avis. By using five combinable colour-buttons at the info-column as well as raffle-cards, passengers were able to influence style and appearance of a real Mercedes A-Class. This interaction triggered spectacular 3D-projections.