B. Braun Melsungen AG Future OR Experience

EXPERIENCE THE VISION OF FUTURE OR VIRTUALLY

B. Braun Melsungen AG commissioned NMY to create a playable VR prototype for CODE_n 2016 in order to draw the attention of technology-loving startups to the traditional company.

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B.Braun Melsungen Future OP Experience VR Surgery simulator

MISSION VISIONARY EYECATCHER

For the trade fair, B. Braun Melsungen AG set itself the goal of establishing contacts with innovative health tech startups and exchanging ideas about visionary products and business models with them. With the Future OR Experience, NMY created the perfect prototype to lure young, technology-loving founders to the company’s booth.

B.Braun Melsungen Future OP Experience Vive medical controller

APPROACH FULL-BODY CONTACT IN THE VIRTUAL OPERATION ROOM

For B. Braun Melsungen AG's booth on the CODE_n 2016 in Karlsruhe, NMY developed the Future Operation Room (OR) Experience. In the RoomScale VR application for the HTC Vive, visitors slip into the role of an up-and-coming surgeon of the future. The challenge for the players is to steer a nanobot through the body of a virtual patient in a simulated operation.

B.Braun Melsungen Future OP Experience Solution VR Leader Board

SOLUTION THE MINIGAME OF THE HEALTH TECH FUTURE

The playful VR experience offered the ideal introduction to discussions about the digitization of the health tech industry and enabled networking with digital pioneers from all over the world. A high-score display integrated in the app motivated visitors to make several tries. The experience thus created an informal atmosphere in the exhibition area and provided material for imaginative discussions between our employees and trade fair visitors.

B.Braun Melsungen Future OP Experience Approach Roomscale VR

TECHNOLOGY ROOMSCALE VR WITH MOTION TRACKING

  • HTC VIVE
  • Gamified Simulation

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I look forward to exchanging ideas with you on the phone or in our showroom.

Kontakt Sebastian Demmerle
Sebastian Demmerle
Business Development