Städel Museum x Samsung
Virtual Time Travel

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A virtual journey back to the year 1878 - the Städel museum building and curated works of art can be authentically revived and experienced in a combination of VR glasses and an app - created by NMY.

  • 600

    works of art

  • 138

    years

  • 15

    exhibition rooms

Top-Features

An immersive, art-historical world transports museum visitors back in time with their smartphone and Oculus glasses.

Substance

3D image data of the museum and the works of art were optimized for the viewing and use with VR glasses.

NMY I Städel Museum I Virtuelle Zeitreise I Audio

Guide

An interactive journey with audio tours in German and English motivates and inspires museum visitors to delve deeper into the subject.

NMY I Städel Museum I Virtuelle Zeitreise I VR App mit nur 170 MB

Lead culture

With visual excellence and high performance with a file size of only 170 MB, the application sets new benchmarks for VR apps.

NMY I Städel Museum I Virtuelle Zeitreise I Kunstvermittlung in VR

Themed exhibition or archive collection? The application enables a temporally and spatially independent portal for art education.

NMY I Städel Museum I Virtuelle Zeitreise I User Perspektive

From a first-person perspective, the museum, its rooms and the works of art can be experienced completely differently.

NMY I Städel Museum I Virtuelle Zeitreise I Hardware

A combination of a virtual reality app and smartphones enables a new museum experience.

NMY I Städel Museum I Virtuelle Zeitreise I Interaktionskonzept

The target group of the museum is not limited to any age or gender. The intelligent interaction concept enables simple and playful operation.

NMY I Städel Museum I Virtuelle Zeitreise I 3D Modelling

The architectural outdoor area of the museum was also digitally recreated and implemented in the application.

Key Takeaways

  • Time travel - art has no best before date

  • Dimension - multi-sensor technology connects decades

  • Initiative - pilot project

  • Teamwork - museum, agency & technology company

  • Meaning - what is remembered exists

At first I thought, cool, like an ego shooter. But of course I wanted to experience art. Here you will also find a lot of suffering, lust and love.

Andrej Mikov, visitor

Visitors get a perfect impression of the presentation of the collection in the late 19th century and experience an ideal interplay of technology and art history.

Freya Schlingmann, digital lead - Städel Museum

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