Günter Grass Museum
VIRTUAL TOURS AND REAL-DIGITAL EXPERIENCES IN MIXED REALITY
The work and life of Günter Grass forms the thematic core for an interactive tour and GPS-based hiking route along the Elbe-Lübeck Canal, presented in Augmented Reality.
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32 km
Hiking route
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24
Hotspots & multimedia content
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18
Tourism tips
Top-Features
A virtual map conveys the multifaceted history of the Elbe-Lübeck Canal through the eyes, memories and perspective of Günter Grass.

Interactive Map
Streets, buildings and tourist recommendations are displayed around the current location. The smartphone functions like a radar to discover the surroundings.

Hotspots
The selected route and associated points of interest, which are displayed as 3D hotspots, can be easily reached by foot or bike.

Local Marketing
Recommendations for the region are marked with a symbol. With the integrated GPS of the smartphone, the location is shown exactly on the 3D map.
Key Takeaways
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Reminiscence - valuable ideas, playfully experienced
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Geolocation - modern times meet literary history
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Marketing - where to find the best local food?
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3D Art - Hotspots in AR, Audio, Image & Text
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Visibility - for regional and city marketing
“I just wanted to go out. Out. Out. Out. But I also needed a meaning behind it, a reason. The tour totally motivated me”
“Digital tours are the future. There is no question. And it's a really great opportunity to free history from the dust of the times”
Press reviews
““Günter-Grass-Tour: Auf den Spuren des Nobelpreisträgers. Mit einer Smartphone-App kann man die Werke des Schriftstellers dort erleben, wo sie entstanden sind.””
“Auf eine abwechslungsreiche „Tour de Grass“ können sich Kultur- und Naturbegeisterte nun mit dem Fahrrad oder zu Fuß begeben.”
“„Tour de Grass“ von Lübeck nach Mölln mit dem Fahrrad und App.”

The whitelabel software NMY unseen allows you an affordable und quick start to implement virtual tours with individual multimedia content. The licensing model for the native app is customizable and favorable.
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