Günter Grass Museum
Tour de Grass

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Created by NMY unseen - the whitelable software for virtual tours and real-digital experiences in mixed reality

The work and life of Günter Grass forms the thematic core for an interactive tour and GPS-based hiking route along the Elbe-Lübeck Canal, presented in augmented reality.

  • 32 km

    Hiking route

  • 24

    Hotspots & multimedia content

  • 18

    Tourism tips

Top-Features

A virtual map conveys the multifaceted history of the Elbe-Lübeck Canal through the eyes, memories and perspective of Günter Grass.


NMY unseen I Tour de Grass I Interaktive Karte

Interactive Map

Streets, buildings and tourist recommendations are displayed around the current location. The smartphone functions like a radar to discover the surroundings.

NMY unseen I Tour de Grass I Hotspots

Hotspots

The selected route and associated points of interest, which are displayed as 3D hotspots, can be easily reached by foot or bike.

NMY unseen I Tour de Grass I Lokal-Marketing

Local Marketing

Recommendations for the region are marked with a symbol. With the integrated GPS of the smartphone, the location is shown exactly on the 3D map.

NMY unseen I Tour de Grass I Günter Grass

Günter Grass' view of the Elbe-Lübeck Canal is the central theme of the application. His ideas on history, culture and society create the content framework for the app.

NMY unseen I Tour de Grass I Erzählstrom

All stories form part of a narrative stream, which is entirely under the motto “In the footsteps of Günter Grass”.

NMY unseen I Tour de Grass I Natur

With the initiative, the Günter Grass Museum wants to ensure that visitors feel the same notion of calm and satisfaction that Günter Grass experienced during his stays.

NMY unseen I Tour de Grass I Badges

Badges for completed POIs are collected in the user profile and can unlock gifts, samples and promotions.

NMY unseen I Tour de Grass I Lokale Angebote

Display of accommodation options, restaurants, offers and tourism recommendations from local experts and companies.

Key Takeaways

  • Reminiszenz - wertvolles Gedankengut, spielerisch erlebbar

  • Geolocation - Neuzeit trifft Literaturhistorie

  • Marketing - wo gibt es die beste Hausmannskost der Region?

  • 3D Art - Hotspots in AR, Audio, Bild & Text

  • Attraktivität - für Regions- und Stadtmarketing

I just wanted to go out. Out. Out. Out. But I also needed a meaning behind it, a reason. The tour totally motivated me

Juliane Beyer, nurse

Digital tours are the future. There is no question. And it's a really great opportunity to free history from the dust of the times

Dr. Jörg-Philipp Thomsa, museum director

Press reviews

“Günter-Grass-Tour: Auf den Spuren des Nobelpreisträgers. Mit einer Smartphone-App kann man die Werke des Schriftstellers dort erleben, wo sie entstanden sind.”

NDR
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Auf eine abwechslungsreiche „Tour de Grass“ können sich Kultur- und Naturbegeisterte nun mit dem Fahrrad oder zu Fuß begeben.

Unser Lübeck - non-profit culture magazine
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„Tour de Grass“ von Lübeck nach Mölln mit dem Fahrrad und App.

Klassik Altstadt Hotel Lübeck
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NMY unseen I Teaser

The whitelabel software NMY unseen allows you an affordable und quick start to implement virtual tours with individual multimedia content. The licensing model for the native app is customizable and favorable.

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