Why tailor-made 3D software still matters

The technological landscape is evolving rapidly, and with it the significance of bespoke software solutions. Especially within the realms of VR, AR, and 3D technologies, customized solutions remain paramount. In this article, I’d like to present my perspective on why bespoke software development still matters, and provide insights from our projects at NMY.

Generic, off-the-shelf software can serve broad needs, yet falls short when it comes to addressing unique, industry-specific requirements. The competitive edge of tailor-made 3D software solutions enables organizations across a myriad of industries and sizes the ability to optimize operations, enhance productivity, and sustain a competitive advantage.

Let's delve into my reasons why custom 3D software still holds such crucial relevance.

Customization: Perfectly aligned with unique needs

First, tailor-made 3D software solutions offer unparalleled customization capabilities. Every company, whether a small startup with a niche focus or a large corporation with complex operations, has its own specific workflows and user needs.

A one-size-fits-all solution does not fully address these unique aspects. Custom software can be designed to meet your organization's specific needs, allowing for more efficient and streamlined operations.

Take our VR training solution for Lufthansa Aviation Training. We had to meet safety and compliance requirements, as well as obtain certification from the Federal Aviation Office in Germany. Today, the regulator recognizes our VR training as the first of its kind to fully comply with Implementing Regulation (EU) 2015/1998 and meet the highest safety requirements in civil aviation.

NMY I Lufthansa I VR Training I 3D Modelling
For a detailed 3D simulation of the galley as well as the economy and business classes, we laser scanned the interior of the Lufthansa A340-600.

Enhanced functionality: Beyond the generic set of features

For companies in specialized industries, a custom solution can provide functionalities that are directly relevant to their domain.

Today, Helios Hospitals Group trains its nurses with our bespoke VR training software. It features advanced hand tracking to properly train hygiene protocols and medical procedures, and is tailored to the specific needs of the nursing profession and hospital environment. These specialized tools and capabilities significantly improve productivity and performance.

Integration and compatibility: Work seamlessly with existing systems

For organizations managing legacy systems or working with multiple disparate databases or hardware, custom software can provide seamless integration, ensuring smooth data flow and enhanced collaboration. Such integrations ensure smooth data flow and eliminate data silos, paving the way for improved collaboration and communication across different departments or stakeholders.

Our virtual engineering applications for Continental are fully integrated with proprietary legacy systems that feed synthetic data for driver assistance systems or virtual pedestrian simulations for enhanced autonomous driving.

Scalability and cost-effectiveness: Ready for the future

Another notable advantage of custom 3D software solutions is their inherent scalability. As your business evolves, your software must keep pace. Tailor-made solutions are typically designed to accommodate custom updates easily, to incorporate new features or accommodate a larger user base. This future-proof approach ensures that your investment today will continue to deliver value tomorrow.

While it can be true that custom software development may require a higher initial investment, the long-term cost savings are substantial. Custom solutions eliminate licensing fees for multiple software applications and reduce time spent on inefficient processes or manual workarounds. As such, a bespoke development is often a smart financial decision.

Our custom solution for Lufthansa can scale at will, returning to two earlier examples. In fact, more than 20,000 flight attendants are trained annually with our VR training. With Helios, on the other hand, the training of nurses can be flexibly expanded to include more content and to accommodate the training of doctors or the patients themselves. The respective cost savings are significant.

Competitive advantage: Differentiate your business

In highly competitive markets, a unique and custom software solution can provide an edge, differentiating your business from competitors and offering innovative features or services that standard software cannot provide.

ZEISS gets the best of both worlds with our immersive eye disease simulator, which allows viewers to experience different eye diseases and gain insight into how people with visual impairments feel. A real and unique empathy generator. At the same time, ZEISS generates valuable data that the research team can use for technical progress.

This can be a decisive advantage in a competitive market environment, allowing businesses to offer their customers something truly unique, while at the same time increasing brand awareness.

Security: Prioritize data protection

Custom solutions can prioritize security measures to meet the specific needs of organizations that handle sensitive data or operate under strict industry-specific regulations. This can include robust access controls, encryption, privacy, and industry-specific compliance.

Our typical approach is “security by design” – and it’s an absolute prerequisite for information and data security. In our experience, companies based in the European Union in particular benefit from customized solutions that comply with security and privacy regulations (such as GDPR).

Support and maintenance: Dedicated and customized service

Finally, tailor-made software solutions typically come with dedicated support and maintenance services. A dedicated service ensures that your software remains robust, efficient, and up-to-date.

Whether it’s installing new updates, implementing new content or ensuring maximum availability and reducing potential downtimes. Having a team that understands your software, use case, and business inside-out means faster response times, regular updates, bug fixes, and ongoing improvements that align with your organization’s specific needs.

Your business, your Software: The tailor-made advantage

In conclusion, the benefits of tailor-made 3D software solutions are clear. They offer superior customization, functionality, and scalability, while also providing better integration, a competitive advantage, cost-effectiveness, enhanced security, and dedicated support.

Whether it's aviation training, healthcare, automotive, optical technologies, or marketing, bespoke solutions provide a level of customization, integration, scalability, and security that generic off-the-shelf software simply cannot match.

Custom solutions are often thought of as expensive. But they don't have to be. At NMY, we draw on a range of ready-made and powerful software, both open source and from our own code base, with which we can build custom solutions efficiently. We then develop custom code to specifically to fill in the gaps according to special requirements. This ensures that the custom solution fits the business perfectly, making it a very specialized yet efficient process.

Sebastian Demmerle

Are you curious about how to leverage tailor-made 3D software for your business?

Click on “Getting Started” to discover the immense potential of immersive media, digital twins, and AI-powered simulations with our introductory offerings.

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Sebastian Demmerle