NMY Mixed-Reality Communication

Time Travelling Powered by Virtual Reality

The Städel Museum in Frankfurt and SAMSUNG, Germany commissioned NMY to develop an app that enables users to virtually experience the museum in the year 1878.

Städel Museum

Städel Timemachine

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Back to the Past

NMY was responsible for the interaction concept, visual design and development of an app that allows users to immerse themselves in an authentic representation of the past via VR glasses.

The 1878 version of the museum, including the building and approximately 600 pieces of art was brought to life with the help of VR technology. This is how museum visits work in 2016.

Visit the Städel app in the Oculus App Store »

Staedel Gear VR
3D Museum

Virtual Reality for everybody

The audience of the museum is not limited to age or gender. Therefore, NMY developed an intelligent interaction concept that facilitated a simple and playful usage of the app. Städel museum delivered 3D data of the museum building and pictures of the works of art to NMY who then went on to optimize them for usage with VR glasses. The outside area of the museum was entirely reconstructed digitally and implemented into the app.


Experiencing 1878 Today

NMY created a virtual and immersive world that sends museum visitors on a journey into the past of the Städel via smartphone and VR glasses. The Städel app can be downloaded from the Oculus App Store and invites visitors to take an interactive trip to the year 1878. With guided audio tours in German and English, 600 pieces of art, 15 exhibition rooms, an excellent performance and a size of only 170 MB, NMY managed to set new benchmarks for VR apps in 2016. Hello 1878.

VR Museum

The virtual museum

  • Virtual reality app
  • Samsung S6 & 7, Edge
  • Samsung Gear VR glasses
  • Android


What our customers say

Thanks to NMY’s realization of the project, we were able to visualize our longtime research in an astonishingly realistic way and effectively simulate the historical exhibition rooms of the Städel museum. Users of the virtual reality glasses receive a perfect impression of how the collection was presented in the late 19th Century and they experience a completely accessible and, if you ask us, ideal interplay of technology and art history.

Prof. Dr. Jochen Sander, Sammlungsleiter Deutsche, Holländische und Flämische Malerei vor 1800, Städel Museum

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