The World of Merz Aesthetics in VR
Let us inspire you
The goal of this project was to get the exhibition visitors in touch with the Rebrand Project and to allow virtual interaction with the brands' product portfolio.
Immerse yourself in the Brand Sphere
The virtual recreation of the exhibition stand was used as a starting point. The centre of the booth afforded a view of the pulsating “Brand Sphere”. This colourful virtual reality application made the Brand Relaunch an extraordinary experience.
Virtual Reality Brand Experience
By virtue of the VR headset, visitors were able to immerse themselves in a fantastic new world of modern brands. When looking at dark, generic images in the “Brand Sphere,” they are blasted with a spray of glorious colour, revealing their full beauty and detail – a metaphor for the product portfolio of Merz Aesthetics.
Mobile VR with Zeiss VR One
- Virtual Reality Application
- Headset Zeiss VR One
- Samsung S5