NMY Mixed-Reality Communication

Products and Processes – Alternatives


Making products and solutions for the protection of man and machine at the workplace an experience of graphic animation and interactive participation.

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Mission

Interactive Distribution Tools

The Schmersal consortium approached NMY, asking for consultation, design, implementation and maintenance of interactive marketing tools. The central piece of digital infrastructure, the “Applicationfinder” was transferred from EMS & P Kommunikation GmbH – Kreativrealisten to NMY, relocating from Cologne to Frankfurt.

Interactive 3D catalogue
Interactive product visualization
Approach

Marketing Apps as Brand Experience

Based on the Applicationfinder, NMY developed a concept to bring marketing and distribution tools onto various channels. Central to this is the release on iOS store, Google Play Store, and on the Web.

Solution

360° Cross-Platform App

Based on the IT infrastructure and project data provided by EMS & P Kommunikation GmbH – Kreativrealisten, NMY has been expanding the content, functions and design of the Applicationfinder since 2014. The interactive 3D-App guides the user via pointers through the product portfolio of EMS & P Kommunikation GmbH – Kreativrealisten, and is used for exhibitions in showrooms and on the internet, and is present in various App-stores.

360° Apps
Web GL
Technology

Schmersal on all Channels

  • Unity
  • Android
  • iOS
  • WebGL
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