3D Projection Mapping
3D Projection Mapping for the new MINI
On the behalf of Visual Drugstore NMY realized a fascinating 3D projection mapping production. The immersive installation was lined up at the MINI Dealer Experience 2014 in Madrid. In the center of attention were the new MINI John Cooper Works and the “Connectivity” theme.
Fascinating Exhibit Installation
The dynamic design, the correct calculation of the mappings as well as the high-resolution driving animation of 7000 x 3150 pixels meant quite a challenge for our design team. The fact that the complete production including the computationally intense 3D animations had to be realized in four weeks spurred our team on to even greater commitment and performance.
Immersive Event Experience
The video mapping installation includes a real MINI Cooper and projections on stage structures and displays. In eventful rides through New York, Tokyo and abstract landscapes the new MINI is shown in all (im)possible driving situations. The projections are mapped seamlessly onto car and stage and thereby produce the illusion of an expanded and connected space. The different scenes, the playing with the perspective and the fast transitions together with the vehicle on stage create a special and emotional atmosphere and underline MINIs typical values of sportiness and lifestyle.
The Virtually Augmented MINI
- Projection Mapping