NMY Mixed-Reality Communication

3D Product Catalogue in a World of Circuit Boards


At the embedded world 2014 in Nuremberg, Kurz Industrie-Elektronik first presents their new multi-touch app.

Kurz Industrie-Elektronik

Embedded Systems Product catalogue

Mission

Product Presentation and Marketing Tools

Because of a product innovation, NMY was tasked by Kurz Industrie-Elektronik (KIE) to visualize their current offers to an experienced expert audience by using innovative methods that would clearly highlight KIE among their competitors. Besides the product presentation the full-service and flexible offers provided by KIE had to be emphasised.

Interactive App
Multi-Touch Application
Approach

Cross-Platform Multi-Touch App

The new 3D product catalogue was designed so that expansion of contents (f.e. new products) could easily be added at a later date. By making the software as compatible as possible and offering it via various app-stores, the long running use of this innovative marketing tool was to be assured.

Solution

Interactively Explore Products and Services

The debute of the app came at the “embedded world 2014” in Nuremberg, where it was deployed on the large-scale TOUCHLAB. Dialogue was modernized by use of the app and thus employees at the booth as well as interested parties were able to use the interactive contents for the exchange of ideas. Especially technicians and engineers were able to use the detailed, realistic and visually pleasing 3D-visualization of parts, conduction paths and components easily and with joy.

Multi-Touch App
3D Presentation with the Touchlab
Technology

The TOUCHLAB

  • Unity
  • TOUCHLAB® 
  • Android
  • iPad
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