Embedded Systems Product catalogue
Product Presentation and Marketing Tools
Because of a product innovation, NMY was tasked by Kurz Industrie-Elektronik (KIE) to visualize their current offers to an experienced expert audience by using innovative methods that would clearly highlight KIE among their competitors. Besides the product presentation the full-service and flexible offers provided by KIE had to be emphasised.
Cross-Platform Multi-Touch App
The new 3D product catalogue was designed so that expansion of contents (f.e. new products) could easily be added at a later date. By making the software as compatible as possible and offering it via various app-stores, the long running use of this innovative marketing tool was to be assured.
Interactively Explore Products and Services
The debute of the app came at the “embedded world 2014” in Nuremberg, where it was deployed on the large-scale TOUCHLAB. Dialogue was modernized by use of the app and thus employees at the booth as well as interested parties were able to use the interactive contents for the exchange of ideas. Especially technicians and engineers were able to use the detailed, realistic and visually pleasing 3D-visualization of parts, conduction paths and components easily and with joy.