Cassidian - an EADS company
Multi Channel Brand Design für Event, Web & Mobile
Paris 2011
Technology and innovation is the driving force behind future markets. This is particularly true for the EADS company whose division Cassidian provides security solutions.
On behalf of Cassidian, NMY develops and produces integrated communication for events as well as for Internet and mobile content. The marketing activity planned for 2011 includes the production of eight teaser clips showcasing the various branches of the company. The visual language of the 3D content and design are based on a digital style guide developed by NMY. Synergies which convey complex production processes more efficiently and transport customer content in a more uniform way are created thanks to the close connection with other measures, such as a multi-touch application.
The first of the eight clips covers the technology and innovation branch. By using a QR code the visitor was able to view the clips on a mobile device. Using a multi-screen display for the film at the exhibition stand meant that it was effective even from far away. All clips will be available on the corporate website from late summer 2011 onwards.
